GORGEOUSLY COMFORTABLE AT ATG VENUES
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London Theatre Direct
The Ambassadors Theatre Group have announced that they are to install sports car-style seating at all 39 of its venues to make audiences more comfortable.
Who would have thought that the seats in an old London theatre could be so high-tech they can correct posture and increase your concentration through improved blood and oxygen flow? The Ambassadors Theatre Group, that’s who.
ATG have just announced that they will replace all 49,000 seats in their 39 venues in the coming months with the Fortune Theatre being the first to undergo the transformation later this month. Before coming to the decision, ATG first wanted to test the new seats out. They replaced a single seat in the Fortune Theatre and asked couples to swap seats at the interval. At the conclusion of the show they asked the customers which they thought was more comfortable and an astounding 80% said the new ProBax design chair was more comfortable.
ProBax technology requires no changes to the seat frame, design or upholstery and can be upgraded by changing the base cushion alone. They are also expected to last longer than regular seating. The technology is also used in Lotus cars and is under trail aircraft companies around the world.
So sit, back, relax and enjoy Woman In Black like never before!