London Theatre Direct has become the first ticket retailer in the UK to accept Amazon Pay which can now be used for all purchases on their website. This new payment method offers consumers increased flexibility, security and ease when purchasing tickets to some of London's biggest shows. Amazon Pay makes it easy for millions of Amazon customers to log in and pay on third-party websites using the payment and shipping information stored in their Amazon accounts.
 
Francis Hellyer, CEO of London Theatre Direct said, “We’re delighted to offer Amazon customers the ability to book West End theatre tickets quickly and painlessly at londontheatredirect.com using their existing Amazon credentials. This option has been missing from the marketplace and we’re excited that Amazon Pay will bridge that gap for our customers. We look forward to working with the Amazon Pay team to make buying theatre tickets easier than ever before”.
 
“Our main aim at Amazon Pay is to allow consumers to pay or book online simply and easily through their most trusted method on whatever device they may be using.  We’re very excited to work with London Theatre Direct to make Amazon Pay available for customers to easily buy West End theatre tickets using their Amazon accounts” Karen Pepper, UK Country Manager at Amazon Pay.
 
London Theatre Direct offers the full range of West End theatre events, including classic musicals The Lion King, The Phantom of the Opera, Les Misérables and many other hits including The Book of Mormon, Mamma Mia! and Aladdin together with plays, ballet and opera tickets.
 
The combination of London Theatre Direct's product offerings and Amazon's hugely successful payment system makes purchasing theatre tickets even easier for customers all around the globe.

Amazon Pay
Amazon Pay enables shoppers to check-in and check-out using information already stored in their Amazon accounts. Amazon Pay is extending this experience from third-party websites to in-store physical experiences as well as voice payments through Alexa skills, helping retailers connect with customers in multiple ways
 
London Theatre Direct
Established in 1999, London Theatre Direct is one of the UK’s leading ticket retailers and distributors. As one of the first companies to sell theatre tickets online in the UK, through to displaying interactive seating plans, connecting to multiple API systems and becoming the first ticket seller in the world to accept bitcoin, London Theatre Direct continues to innovate using new technologies. London Theatre Direct is a fully bonded official ticket retailer for all of London’s major theatres and is a full member of S.T.A.R., the Society of Ticket Agents and Retailers.

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