The **ABBA Arena** is a groundbreaking London venue purpose-built for the spectacular virtual concert experience [ABBA Voyage](http://www.londontheatredirect.com/musical/abba-voyage-tickets "ABBA Voyage"). Unlike any other theatre in the city, this cutting-edge arena combines revolutionary technology with live music and motion-capture avatars of the legendary Swedish band. Set in Queen Elizabeth Olympic Park, it’s one of the most innovative and immersive venues in the world.
With dazzling visuals, a bespoke sound system, and an atmosphere like a stadium concert blended with theatrical flair, the ABBA Arena is a must-visit destination for music lovers and ABBA fans alike.
### **The history of the ABBA Arena**
The ABBA Arena opened in May 2022 as a custom-built venue created exclusively to house ABBA Voyage, a virtual concert residency featuring digital avatars (“ABBAtars”) of Agnetha, Björn, Benny, and Anni-Frid. The concept was developed by the band in collaboration with Industrial Light & Magic, the visual effects company founded by George Lucas.
Constructed in under a year, the arena is a demountable structure designed by Stufish Entertainment Architects. It features a 360-degree light show, state-of-the-art acoustics, and an immersive auditorium, marking a new era in live entertainment where music, technology, and design converge.
### **Where is The ABBA Arena?**
The ABBA Arena is located in Queen Elizabeth Olympic Park in East London, near Pudding Mill Lane. It’s a short distance from Stratford and the iconic London Stadium. The area is well-connected and offers a mix of green space, modern dining, and retail outlets.
### **The ABBA Arena nearest tube station**
The closest tube/DLR station is **Pudding Mill Lane** (DLR), which is just a 1-minute walk from the venue. Stratford station (Central, Jubilee, Elizabeth, and Overground lines, plus National Rail) is about a 15-minute walk or one DLR stop away.
### **The ABBA Arena nearest train station**
Stratford International and Stratford stations both serve the area with Southeastern and Greater Anglia services, as well as London Underground connections. From Stratford, you can walk or take the DLR one stop to Pudding Mill Lane.
### **Buses to The ABBA Arena**
Several bus routes serve the Stratford area and surrounding roads near the ABBA Arena:
Day routes: 25, 69, 108, 241, 276, 425, D8
Night buses: N8, N25, N205
Nearest stops: Pudding Mill Lane Station, Marshgate Lane / Pudding Mill Lane
### **The ABBA Arena seating plan**
The ABBA Arena has a capacity of around 3,000 and features a mix of seated, standing, and dance floor ticket options. The venue is configured to offer multiple perspectives of the show, with:
The Dance Floor: Standing area closest to the stage for a concert-like experience.
Auditorium Seating: Raked seating with excellent views and acoustic balance.
Dance Booths: Private, cabaret-style spaces for groups with their own dance floor space.
The circular design ensures a spectacular view of the digital performance from every angle.
### **The ABBA Arena accessibility**
The arena is fully accessible, with step-free access throughout, wheelchair spaces, accessible toilets, hearing loops, and quiet spaces available. Staff are trained to assist guests with a range of needs, and the venue is designed with inclusivity as a priority.
### **The ABBA Arena safety policy**
Security procedures include bag checks, on-site safety teams, and clear emergency signage. The venue follows enhanced hygiene protocols with regular cleaning, well-ventilated areas, and available sanitising stations.
### **The ABBA Arena dress code**
There is no dress code at the ABBA Arena. Guests are encouraged to dress for comfort or lean into the fun by wearing ABBA-inspired or disco-themed outfits. Whether you come casual or fully decked out in sequins and flares, the focus is on having a great time.